YouTube Shopping lets eligible Creators easily promote products from their own stores or other brands across YouTube. Through YouTube Shopping, you can:
- Connect your store to YouTube to feature your own products in your content.
- Tag products from other brands in your content.
- Check your Shopping analytics in YouTube Analytics to view the performance of tagged products.
YouTube Shopping features include:
- Your channel’s store
- Products from your connected store shown in description and product shelf
- Tagged products in your videos, Shorts, and live streams
Promote your own products
To promote your own products, like merch, on YouTube, you can:
- Meet the eligibility criteria
- Connect your store to YouTube
- Tag products from your store to feature them in your content
Viewers in these locations can browse and buy your products across these surfaces on YouTube:
- In your channel’s store
- As products in video description
- In a product shelf below your content
- With the Shopping button on your content
Note: We display full product info to viewers based on the countries of sale that the store sets in Google Merchant Center. If the video is accompanied with a "Shipping Areas Limited" disclaimer in a specific country, then it means that the merchant has not targeted this country in Google Merchant Center. You can reach out to your retailer or online store admin for more details. Platforms and retailers are solely responsible for supporting shipping in local markets. You can go to the platform or retailer website for up-to-date info on their local shipping support. You can also learn more about how merchants can edit countries of sale.
Promote products from other brands
You can tag and promote products from other brands in your content. To tag products from other brands in your content you must:
- Fit the eligibility criteria.
- Follow our tagging guidelines.
- Tag products in your content.
Learn more about the affiliate program on YouTube.
Channel eligibility to promote products from other brands
Shopping performance and revenue
Products from your connected stores
You can view the high level performance of your tagged products in the Shopping section of YouTube Studio, or with expanded reports in YouTube Analytics. For detailed and updated revenue info, go to the website of your merch platform or retailer. As a reminder, all payments for the sale of merch and products are paid through your merch retailer or platform. YouTube and AdSense are not involved.
Products from other brands
You can use expanded reports in YouTube Analytics to measure engagement with your tagged products and find out how much of your traffic comes from product pages.
Policies
Products from your connected stores
Your official merch retailer or platform (not Google) is responsible for all aspects of merch sales including, but not limited to:
- Merchandising
- Warehousing
- Order fulfillment
- Refunds
- Customer service
- Inventory management
- Creator or artist payment
Data sharing between retailers or platforms and Google
Products from other brands
When you feature products from other brands, any transactions and activities on the retailer website are governed by the retailers' terms and conditions, including their privacy policies. The retailer will figure out the final price and applicable fees and taxes. The retailer will handle the entire order, including:
- Fulfilling the order
- Shipping
- Payment
- Support (including returns and refunds)
For any issues or questions related to the order, including returns, and refunds, viewers can get in touch with the retailer.
Channel exclusive product listings
Eligible merchants can share product listings exclusively with specific YouTube channels from inside their Google Merchant Center accounts or in the dedicated flow within the Cafe24 platform. Merchants can do so by indicating as part of their listing feeds which channels’ handle a specific product listing should be exclusive to. By using this feature, merchants confirm that those products or product promotions are exclusive to a specific YouTube channel and are not available on other sales channels or to other YouTube creators. These listings are marked as exclusive to that channel for the duration of the listing and are highlighted to viewers if they are discounted and/or time-limited. Exclusive listings are subject to the merchant's terms and conditions, including their privacy policies. The merchant determines and is responsible for the final price and conditions of purchase.